Browsing by Author "Grove, Zachary"

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    Online and mobile app startup ideation: testing demand with Google Adwords and guerrilla marketing campaigns
    (2012-05) Grove, Zachary
    The premise of the thesis was to develop and articulate several ideas for online or mobile app businesses, with varying degrees of niche customers. I wanted to fit the potential businesses along a continuum of market size -- that is, on one end, conceive a business catering to a narrowly defined niche, with a more ambitious online or mobile app business on the other end of the spectrum tailored to a broader segment of customers.