Unethical Marketing: Why the Bad Works so Good

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dc.contributor.advisorRummel, Amy B.
dc.contributor.advisorRacho, Cole A.
dc.contributor.advisorSchultz, Pamela D.
dc.contributor.authorCanova, Julie
dc.date.accessioned2016-06-09T14:56:53Z
dc.date.available2016-06-09T14:56:53Z
dc.date.issued2016-05
dc.descriptionThesis completed in partial fulfillment of the requirements for the Alfred University Honors Program.en_US
dc.description.abstractSince the early 2000s, “business ethics scandals” have risen enormously. More so, many researchers believe that marketing ethics was directly involved in many of these scandals (Murphy, Laczniak, Bowie, & Klein, 2005). Unethical marketing is a large segment of marketing that is surprisingly used by many companies. The research and data collected for this project emphasizes that factors such as gender, age, and the “ethical conscience” of people effects their personal views toward particular advertisements that utilize unethical marketing tactics. In addition, this research theorizes that unethical marketing strategies generally have positive effects in terms of influencing consumer behavior. Therefore, this project illustrates how companies are capable of influencing consumer behavior in order to promote a company’s image and create brand loyalty with consumers despite the implementation of unethical practices.en_US
dc.identifier.urihttp://hdl.handle.net/10829/7233
dc.language.isoen_USen_US
dc.relation.ispartofHerrick Libraryen_US
dc.rights.urihttps://libraries.alfred.edu/AURA/termsofuseen_US
dc.subjectHonors thesisen_US
dc.subjectMarketing ethicsen_US
dc.subjectBusinessen_US
dc.subjectMarketingen_US
dc.titleUnethical Marketing: Why the Bad Works so Gooden_US
dc.typeThesisen_US

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