Online and mobile app startup ideation: testing demand with Google Adwords and guerrilla marketing campaigns

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dc.contributor.authorGrove, Zachary
dc.date.accessioned2012-05-09T16:49:58Z
dc.date.available2012-05-09T16:49:58Z
dc.date.issued2012-05
dc.descriptionThesis completed in partial fulfillment of the requirements for the Alfred University Honors Program.en_US
dc.description.abstractThe premise of the thesis was to develop and articulate several ideas for online or mobile app businesses, with varying degrees of niche customers. I wanted to fit the potential businesses along a continuum of market size -- that is, on one end, conceive a business catering to a narrowly defined niche, with a more ambitious online or mobile app business on the other end of the spectrum tailored to a broader segment of customers.en_US
dc.identifier.urihttp://hdl.handle.net/10829/1222
dc.language.isoen_USen_US
dc.rights.urihttps://libraries.alfred.edu/AURA/termsofuseen_US
dc.subjectHonors thesisen_US
dc.subjectMarketingen_US
dc.subjectMobile appsen_US
dc.subjectGoogle Adwordsen_US
dc.titleOnline and mobile app startup ideation: testing demand with Google Adwords and guerrilla marketing campaignsen_US
dc.typeThesisen_US

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