Alfred University Research and Archive (AURA)

Unethical Marketing: Why the Bad Works so Good

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dc.contributor.advisor Rummel, Amy B.
dc.contributor.advisor Racho, Cole A.
dc.contributor.advisor Schultz, Pamela D.
dc.contributor.author Canova, Julie
dc.date.accessioned 2016-06-09T14:56:53Z
dc.date.available 2016-06-09T14:56:53Z
dc.date.issued 2016-05
dc.identifier.uri http://hdl.handle.net/10829/7233
dc.description Thesis completed in partial fulfillment of the requirements for the Alfred University Honors Program. en_US
dc.description.abstract Since the early 2000s, “business ethics scandals” have risen enormously. More so, many researchers believe that marketing ethics was directly involved in many of these scandals (Murphy, Laczniak, Bowie, & Klein, 2005). Unethical marketing is a large segment of marketing that is surprisingly used by many companies. The research and data collected for this project emphasizes that factors such as gender, age, and the “ethical conscience” of people effects their personal views toward particular advertisements that utilize unethical marketing tactics. In addition, this research theorizes that unethical marketing strategies generally have positive effects in terms of influencing consumer behavior. Therefore, this project illustrates how companies are capable of influencing consumer behavior in order to promote a company’s image and create brand loyalty with consumers despite the implementation of unethical practices. en_US
dc.language.iso en_US en_US
dc.relation.ispartof Herrick Library en_US
dc.rights.uri http://libguides.alfred.edu/termsofuse en_US
dc.subject Honors thesis en_US
dc.subject Marketing ethics en_US
dc.subject Business en_US
dc.subject Marketing en_US
dc.title Unethical Marketing: Why the Bad Works so Good en_US
dc.type Thesis en_US


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